Store Explorer
My role
Lead designer across brand and product (only designer on the project)
Context
professional work,
Tomsoft B2B SaaS product,
4 months in 2024
Team
two developers,
project manager,
product owner
Deliverables
branding, UX research,
mobile app design,
admin web platform design
Store Explorer connects retailers and shoppers through a unified engagement system.
Through the admin web platform, brands can create and manage voucher campaigns with detailed insights into usage and locations, while also sending targeted news and promoting offers via banners and story-style content on their store profiles.
Aligning early and clearly with all stakeholders on the scope and intended functionalities was the most important factor. The need for voucher functionality was validated directly by three businesses, as existing Luceed ecosystem users articulated concrete use cases and gaps in their current workflow, confirming both the relevance and urgency of delivering the feature.
The app lets users discover stores, redeem vouchers, and manage all loyalty programs and receipts in one place.
In the mobile app users can discover stores, redeem vouchers, follow promotions, and receive targeted updates, while also solving key everyday pain points: replacing multiple loyalty apps with a single digital loyalty card, tracking purchases, and storing digital receipts and warranties in one place.
The branding was created to feel like a friendly and reliable shopping buddy. Simple language, playful visuals, and an approachable character help make the experience feel easy and supportive rather than complicated or stressful. The aim was to create small moments of delight while building trust, so users feel understood and confident using the product as part of their daily shopping routine.