Dingo
My role
freelance designer for
a small family farm business
Context
Deliverables
branding, illustrations, packaging,
product photos, webshop design
Dingo is a Croatian brand encouraging people to support Croatian farmers instead of large manufacturers.
Before the project, the products were sold in plain paper bags and relied solely on word-of-mouth promotion. The goal was to establish a strong online presence with modern branding and a new website.
Dingo brings together a wide selection of everyday staples, from natural wheat and wholemeal flours to corn flour, spelt-based products, and carefully selected bean varieties. Each product is created with a focus on quality and local sourcing, offering reliable ingredients that fit naturally into everyday cooking.
Visually and in tone, Dingo is positioned as a friendly, modern brand that stands apart from the conventional look of the category. Instead of relying on rustic or nostalgic cues, it uses a fresh and approachable design language that feels current and accessible. This deliberate contrast reinforces Dingo’s goal of making local, high-quality products feel relevant, inviting, and easy to choose.
Built to scale seamlessly across packaging sizes, product categories, and digital touchpoints.
Dingo’s website showcases the brand’s complete product range and functions as a full webshop, allowing visitors to easily explore, discover, and purchase products online. Designed to reflect the warmth and authenticity of the brand, the site makes browsing intuitive while highlighting the quality, craftsmanship, and tradition behind every item.
It also serves as a space to preserve and share traditional recipes we don’t want to lose. Each recipe is created using local Dingo ingredients and rooted in regional food culture. By combining e-commerce with storytelling, the website strengthens the connection between the product and its origin, celebrating local heritage while making Dingo’s offer accessible to a wider audience.