Reticulations
My role
concept & creative direction,
tool design, prototyping, implementation
Context
Deliverables
tool live demo,
creative direction exploration,
visual examples
Reticulations is a generative visual tool that transforms images and video into structured meshes of primitive shapes.
I created Reticulations to showcase a fresh creative direction the brand could take.
Tomsoft’s 30-year brand had a major problem: it lacked consistent brand assets beyond a logo and a giraffe mascot; one that, over the years, had been depicted in everything from realistic photography to childish illustrations. A rebrand was long overdue.
